James Law, a notable figure in New Zealand's real estate sector, serves as the principal agent and CEO of James Law Realty. The company has successfully managed over 4.5 billion in sales to date. His deep understanding of real estate project marketing and buyer behaviour has made him a respected resource in both English and Chinese media. Law's academic journey includes a Bachelor's degree in Marketing and Information Systems, an MBA in International Business, and a stint lecturing in business. Fascinated by technology from the age of seven, he attributes the success of his company to the efficient, strategic use of technology, facilitating ultra-high-performance marketing execution. As he confidently asserts, "Our deft employment of technology empowers us to anticipate and dynamically adjust to market trends, resulting in ultra-high-performance marketing execution for our clients."